About

Helen is an independent graphic designer from Estonia, who discovered her passion for maps in 2019 combining her life-long interest in graphics and travel. With undergraduate degree in Tourism, MA in Media (Animation) and nearly two decades of experience creating visuals Helen’s main interest is to inspire a positive change through graphics. Her green walking maps have earned wide attention with more than 100,000 views and downloads up to date.

An enthusiastic walker and urban explorer Helen travelled widely, studying and working in UK, before coming up with the idea of connecting parks to tube style network for walkers. Fan of Harry Beck’s London Tube map she wondered what would happen combining the schematic mapping with walking routes. As an intuitive traveller she found the schematic maps more accessible in urban environments, but realised they also trap people in transport networks. This is why her maps give priority to green infrastructure, replacing stations with parks and tube lines with walking routes. She has also experimented with creating a walking map for libraries as well as worked with several commissioned maps.

She has self-published five maps and sells them in Stanfords and other bookstores. Her distributor in UK is Cordee.